The BNP Paribas virtual assistant provides branding elements to marketing teams

BNP Paribas has automated the processing of requests from its Marketing teams.

Challenge

BNP Paribas wanted to reduce the burden on the branding team, which was constantly receiving repetitive questions from marketing teams.

Solution

BNP Paribas used Yelda technology to link its employees' queries to the right answers and the right documents from its Information System.

Results

80% of requests to the branding service are now processed automatically!

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