Steel St Etienne shopping mall in France responds to its customers by voice

Thanks to Yelda, Steel became the first European shopping center to equip itself with a voice assistant, available on website and physical terminals.

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Challenge

On the occasion of its opening, the Steel center anticipates a large number of questions from its future customers and wishes to equip itself with a modern and reliable virtual assistant.

Solution

Yelda has deployed the “Ponpon” virtual assistant on mobile and website, which handles questions directly, by text and by voice.

Results

Nearly 90% comprehension rate.
More than 4500 conversations in the first month!
Faced with this massive influx, the marketing team saves precious time.

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